Reveo Pages — Scoop Soldiers
A working design concept for Scoop Soldiers' location pages, built in their own brand
(#00456b, Norwester, Poppins) using their real live review data. One shared stylesheet drives
all four pages.
Start here: open any page and use “Hide Reveo notes” at the bottom
right. The green dashed blocks are our commentary — toggle them off to see the page exactly as a
customer would.
The pages
Phoenix — the city page
513 reviews · 4.91★ · deployment-map locator, 26 named technicians, 28-city coverage map, commercial section
Tucson — the city page
162 reviews · 4.98★ — the highest-rated location in the network · Daniel named in 44 reviews
Arizona — the state page
675 reviews · 4.92★ across both metros · CollectionPage + ItemList, never a second LocalBusiness
Field Reports — the review wall
Real reviews, the critical ones included, with the owner's reply on 96% · ~40,000 words of original content per location
The finding worth the meeting: Phoenix and Tucson want opposite vocabulary.
“Pet waste removal” is a 200/mo term in Phoenix and a zero/mo term in Tucson, 100 miles
away — so each city page targets its own term. One hardcoded template phrase across 47 locations is
wrong in roughly half of them, and the page still looks perfectly fine, so nobody ever notices.
Internal demonstration surface — not a live customer site, and not indexed.
Review counts, ratings, review text, owner replies, technician names, social handles, Google Business Profile
links and city coordinates are all real, pulled from live data on 30 July 2026. Keyword volumes are Ahrefs,
same date. Reveo, 2026.